A day after that blog post came out, Monkey World shared this post on their Facebook feed, so I’m here, once again, to talk to you about why this is so important, because we only have two months to act on it!
Something a little bit different this week but I want to share something I’ve created as part of my Future Marketing and Transformational Technology Module at the University of the West of Scotland. We were tasked to create a 360 VR/ AR advertisement on a brand of our choice. I have chosen Monkey World Ape Rescue Centre.
[this post was edited on December 4 2020 as it was brought to my attention that Cadbury are in fact a member of the RSPO through their parent company and that, therefore, their products do contain sustainable palm oil. As this information has come to light, the section including the misinformation has been deleted.]
So. Palm oil. It’s controversial. Do you remember the 2018 Iceland advert where Rang Tan told the world about the horrors she faces in her habitat, and the young girl committed to raising awareness for her? The internet was horrified to learn that the habitats of these creatures were being destroyed for consumerism. In the last few years, this has been talked about less and less, and it appears that most people have forgotten about it and moved onto the next big topic that comes along, which in itself isn’t a bad thing, but the reality of the palm oil industry hasn’t subsided.
So, as I write this, England has just gone into a second lockdown, and to be honest, I don’t think Scotland are far off a second one either. Wales are currently still in a lockdown and around the world, things just aren’t getting better. While a lockdown is definitely a good thing for the suppression of the coronavirus, it does raise a very important question for the zoological industry: what does the future hold?
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