Hi, there! My name is Gail, I'm 28 years old and live in Glasgow, Scotland. I ran my blog "Sherbet Aurora" from 2014-2020, it's something that I grew out of, but still love and will be posting personal posts on there, but less frequently (www.sherbet-aurora.co.uk). On this blog, I'm aiming to talk a bit more about sustainabilty and environmentalism as it's something a lot closer to my heart.
A day after that blog post came out, Monkey World shared this post on their Facebook feed, so I’m here, once again, to talk to you about why this is so important, because we only have two months to act on it!
I feel that at this point, the impact that fast fashion has on the environment, and some communities, is one that is overall negative. Products are created en masse for as low a cost as possible and in doing so, those who are making the clothes (sometimes child labour depending on the country) are working in horrendous conditions for pennies. It’s a shocking state of affairs. But this post isn’t to bash against those who purchase from fast fashion brands, I’ve stated in previous posts that there are times where I, myself, have also purchased from the Primarks of the world when I need something then and there. Sometimes cheap and cheerful clothes are all that some people can afford, and that’s okay, they should not be scrutinised for those choices. This post is however, here to scrutinise those brands who are creating this wasteful culture. I’m looking at you here, Pretty Little Thing.
Something a little bit different this week but I want to share something I’ve created as part of my Future Marketing and Transformational Technology Module at the University of the West of Scotland. We were tasked to create a 360 VR/ AR advertisement on a brand of our choice. I have chosen Monkey World Ape Rescue Centre.
[this post was edited on December 4 2020 as it was brought to my attention that Cadbury are in fact a member of the RSPO through their parent company and that, therefore, their products do contain sustainable palm oil. As this information has come to light, the section including the misinformation has been deleted.]
So. Palm oil. It’s controversial. Do you remember the 2018 Iceland advert where Rang Tan told the world about the horrors she faces in her habitat, and the young girl committed to raising awareness for her? The internet was horrified to learn that the habitats of these creatures were being destroyed for consumerism. In the last few years, this has been talked about less and less, and it appears that most people have forgotten about it and moved onto the next big topic that comes along, which in itself isn’t a bad thing, but the reality of the palm oil industry hasn’t subsided.
So, as I write this, England has just gone into a second lockdown, and to be honest, I don’t think Scotland are far off a second one either. Wales are currently still in a lockdown and around the world, things just aren’t getting better. While a lockdown is definitely a good thing for the suppression of the coronavirus, it does raise a very important question for the zoological industry: what does the future hold?
6 years ago, I created a blog called “Life of Gailypi”, which I then rebranded a few months later to “Sherbet Aurora”. It took a few days of deliberation for me to come up with a final name, much like it did for A Gentle Gail!
Sherbet Aurora, at the time, had a focus on travel and tourism, as that was what I was studying. I wanted the name to be something that would reflect the sky or travel, as well as something that would reflect on me as a person. I decided on Sherbet, because I love sherbet, and it’s colourful, and I am a very colourful and bright person. Aurora came from the Aurora Borealis, the Northern Lights. They’re in the sky, and that loosely related to air travel. It also just sounded really nice alongside Sherbet.